Embark on a journey through the streets of London, Ontario, with our Old East 1.0 Hoodie. The front proudly displays our diamond-shaped compass logo, a symbol of direction and identity. In the top left corner, the 'R' at its core signifies resilience, echoing the spirit of Londoners. The back unfolds a captivating panorama—the iconic Dundas and Rectory Street intersection silhouette, a testament to the historic charm of Old East Village. Crafted by a Londoner, this hoodie transcends fashion; it's a piece of Canadian pride, narrating the rich tapestry of London's past. Wear a slice of history made in Canada for Canadians.

Old East Village (OEV) in London, Ontario, boasts a rich history deeply rooted in its unique character and resilience. Established in 1874 as London East, OEV's origins trace back to the industrial era when key figures like Murray Anderson and Fredrick Fitzgerald shaped its landscape. Once home to the Globe Foundry Ironworks and The Imperial Oil Company, OEV experienced a manufacturing boom in the late 19th century, fostering economic prosperity. Despite facing shifts in industry and retail trends over the years, OEV's independent spirit endured. The neighbourhood, officially named Old East Village after amalgamation in 1885, has not only preserved its historical gems like Chapman's bakery and 442 Adelaide (the birthplace of insulin) but has also undergone a revitalization journey in the 21st century, transforming into a thriving community that celebrates its past while embracing a vibrant future.

Old East Village offers diverse experiences for visitors and locals alike. Imagine a culinary adventure in the OEV Dumpling Trail, featuring seven culturally diverse takes on the beloved dumpling. Delve into OEV's rich arts and culture scene with the Only in OEV Culture Cruise, showcasing murals, mosaics, and heritage gems like Aeolian Hall and Banting House. Stretch your Legs at 100 Kellogg Lane, the former home of London’s Kellogg’s manufacturing plant. 100 Kellogg Lane hosts the factory, a trampoline and an arcade park in central London, Ontario

The hoodie design, featuring a crosswalk and intersection, is a poignant representation of the often overlooked yet integral aspects of daily life in London. By highlighting these mundane elements, the design prompts reflection on the subtle but constant interactions we have with our surroundings, emphasizing the beauty in the ordinary and the significance of the everyday experiences that shape our connection to the city.

This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!