Embrace the essence of London, Ontario with our exclusive Market 1.0 Hoodie. The front showcases our iconic diamond-shaped compass logo, a symbol of direction and pride. On the back, immerse yourself in the historic silhouette of Covent Garden Market, capturing the heart of downtown London. Crafted by Londoners, this hoodie is more than streetwear; it's a piece of our city's vibrant history. Wear a unique tale of London, Ontario, proudly made in Canada for you, a true Ontarian. Join the journey where fashion meets heritage, where the streets of London come alive on your sleeves.

Covent Garden Market, tracing its roots back to 1835 when a patent was issued for a "public fair or mart" in the area of Richmond, Dundas, and King Streets, holds a profound historical significance for the London community. In 1845, the market found a permanent home, becoming a bustling hub for farmers who, on Tuesdays, Thursdays, and Saturdays, converged to sell their produce. Until well after World War I, the market served as the business and cultural heart of the city, a testament to its enduring importance. The advent of the automobile in 1955 prompted the formation of Covent Garden Market Building Inc. in 1958, leading to the construction of a new building in 1999. Today, with its fresh produce, gourmet foods, unique gifts, and a range of community-oriented activities, Covent Garden Market continues to be a vital center of commerce and community life in London.

The coordinates pinpointing Covent Garden Market's location on the hoodie serve as a symbolic marker of pride for Londoners, encapsulating the rich history and cultural significance embedded in this iconic market. Situated near Richmond, Dundas, and King Streets, these coordinates not only denote a physical location but also represent a communal pride in the market's role as a historical and commercial focal point. As Londoners wear this hoodie, they carry with them a tangible connection to their city's roots and the vibrant traditions upheld by Covent Garden Market. The distinct look of the market, captured in the featured photo, becomes an unforgettable emblem for any Londoner navigating the downtown streets. It serves as a visual reminder of the enduring spirit and resilience of a community deeply woven into the fabric of its local market.

This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!